E-publishing – who should do it?

10 Jan


Before I could start my research of how e-publishing works, it was important for me to be able to distinguish between the various forms of publishing, but also, I needed to be able to understand who would e-publish.

Simply, publishing in recent years has been defined by two sectors. Traditional publishing, where an author has the backing of a large house, and self publishing, where the writer lays out their own money to create and market the finished product.

As a rule, self publishing has a negative reputation. However in recent times, specifically since the success of the internet, perception has shifted. Correctly managed, self publishing can be very successful due to the writers ability to self market to a vast audience.

So who would e-publish? The market for this industry lays at the feet of would be authors. A stepping stone for those who wish to be published, but can’t get an agent, or haven’t the confidence or the know how to make that leap.

E-publishing allows the author to have full control over their own work. Editing, design, marketing is all in their hands. For fiction writers, it also means not having to adapt your work to suit what the publisher feels is the market need or want.

Many of the major publishers are adapting to the market place, and offering their books as an e-version. Likewise there are many that haven’t embraced the idea of change within the industry and are slow to get started.

Back catalogues of works will increasingly become more readily available, however at this time, many books for sale on Amazon without an e-edition, have a link for you to click to tell the publisher you wish to read it on Kindle.

Authors themselves, who have a publisher, may wish to e-format their own back catalogue. One of the first contacts I made, Helen Smith, has decided to follow this route herself. ‘I published my e-books in the Amazon kindle store. They had gone out of print and I wanted to revive them. Publishing in e-book format offers a great opportunity to do that with very little investment on the part of the author. ‘

Similarly, there are authors who have chosen to make the leap without a traditional publishing deal, and become successful. Joe Konrath, is one of many ‘indie authors’ who made that leap. In December alone, he sold over 10,000 copies of his e-published novels.

E-publishing is for everyone. It is how you choose to do it that makes the difference.


2 Responses to “E-publishing – who should do it?”

  1. Linda Cassidy Lewis January 10, 2011 at 3:50 pm #

    Hello, Elle. I will be publishing my novel this spring. My decision was based, in part, by the market. Traditional publishers have nearly shut out new fiction writers, particularly if you’re not writing Young Adult or genre novels. I write general fiction with a literary bent, which is not a guaranteed best-seller, so the door was locked to me.

    I know there are readers out there who will love my book, and I’m joining the ranks of Indie Authors to bring it to them!

    • Ellie January 10, 2011 at 8:16 pm #

      Thanks for stopping by!

      It is always good to hear of writers that are taking such a bold step. It is so easy to believe that because a traditional publisher isn’t interested, there won’t be readers that will be.

      Good luck with your venture, keep in touch and let us know how you get on.

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